Founder, Head of Data

Holden Penley

Holden Penley, founder, has led data and analytics teams for 20+ years and designs connected data systems, from pipelines to Golden Records.
Holden Penley

Professional Summary

Holden has led data and analytics teams for more than 20 years, including analytics leadership at Lyft, and he stays hands-on in the work. He designs the architecture behind connected data systems, from pipelines and identity resolution to Golden Records, governance, and analytics delivery. He translates fragmented sources into a traceable foundation, with attention to maintainability, quality, and the people responsible for using and operating it.

Work Experience

Data leadership and architecture

Led data and analytics teams for more than 20 years

Analytics leadership at Lyft

Experience across Ford, Nissan, and CEVA Logistics

Decorative line pattern horizontal
Decorative line pattern horizontal
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